Ugandan hip-hop artist Big Tril has sparked conversation within the local music scene after sharing candid insights about fellow musician Bebe Cool’s latest album, Break The Chains.

The rapper, best known for his continental hit Party After Party, questioned the strategic direction of Bebe’s new project, citing its heavy Nigerian influence as a possible commercial risk.

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Speaking during a recent interview, Big Tril reflected on the complexities artists face when blending local authenticity with continental appeal. He pointed out that while Afro Beats continues to dominate African airwaves, artists from outside West Africa often struggle to break into that market unless they offer a unique, localized sound.

“I tried it once in 2018,” he admitted, referencing his attempt to cater to West African tastes. “The reception wasn’t good. I learned that staying true to your sound resonates more.”

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The rapper emphasized that success came when he returned to his Ugandan roots, creating music that blended local flavor with modern production. He believes Bebe Cool, a longtime pillar in Uganda’s music industry, may have miscalculated by pursuing a style that, in his view, neither Ugandans nor Nigerians will fully embrace.

Meanwhile, Bebe Cool remains confident in his direction. Currently promoting Break The Chains through a regional media tour, he is set to kick off a global performance series, starting in Nairobi. Industry watchers are now eager to see whether his Afro Beats experiment will open new markets — or highlight the risks of crossing sonic borders.

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